7-Eleven, the popular convenience store chain, recently announced it has deployed over 2,500 new mobile checkout systems. The app-based service is connected to the brand's loyalty program and helps consumers rapidly pay for products. In an effort to promote the new tool, 7-Eleven is offering shoppers 10 times as many rewards points for every purchase made with the service as they would otherwise receive.
"After over a year of living through the pandemic, Americans have a new perception of what convenience looks like. For many, it's a contactless shopping experience without waiting in line," says 7-Eleven Digital Senior Vice President Raghu Mahadevan. "Now, we are accelerating the expansion of Mobile Checkout to ensure customers can shop at 7-Eleven the way they want to shop: safe and convenient."
Image Credit: 7-Eleven, Inc.
Why This Trend Is Growing
- Contactless Mobile Checkout
- There is an opportunity for retailers to develop or expand their mobile checkout systems that offer contactless payment options through app-based services.
- Incentivized Customer Loyalty Programs
- Retailers can incentivize customers to use their mobile checkout systems by offering rewards or loyalty points for each purchase made through the app-based service.
- Accelerated Expansion of Mobile Checkout
- The pandemic has accelerated the need for retailers to expand their mobile checkout systems in order to provide safe and convenient shopping experiences for customers.
Industries Being Reshaped
- Retail
- Retail stores of all kinds, particularly convenience stores, can benefit from the development and expansion of mobile checkout systems that provide contactless payment options and incentivized customer loyalty programs.
- Technology
- Technology companies that create app-based mobile checkout systems have a great opportunity to partner with retailers and offer their services to those looking to expand their contactless payment options.
- Marketing
- Marketing firms should position themselves to help retailers promote their mobile checkout systems, with a particular emphasis on incentivizing customer loyalty through rewards or points-based systems.
