The Krispy Kreme #VoteForGlaze campaign has been created by the brand as a way for fans of the brand to have their say in the conversation about the new Glazed Doughnut flavor. The promotion will run from January 16 to the 22 with the new flavor set to be announced on January 25.
The promotion has been created with four new flavors including 'Caramel,' 'Blueberry,' 'Maple' and 'Lemon,' which can be voted for by going to voteforglaze.com to ensure you have your say. The new doughnut will be made available by the brand in the spring at participating locations for one week only.
The Krispy Kreme #VoteForGlaze Glazed Doughnut campaign identifies how brands are looking to incorporate consumers into the product planning process to keep them excited about the brand.