Zappos' 'The_ONES' is a Female-Focused Platform for Sneaker Content

 - Jan 11, 2018
References: zappos & wellandgood
Many athletic footwear products and discussions around sneaker culture are largely geared towards male consumers, so when Zappos took notice of this, it created a new platform called Zappos 'The_ONES.'

On Zappos' site, The_ONES is curated like a magazine that features the latest sneaker styles from big-name brands alongside lifestyle content and stories from female influencers who come from diverse backgrounds and different career paths. As Zappos' senior brand marketing manager Kristin Richmer puts it: "We’re focused on firing up the more casual, feminine, and gender-fluid side of the sneakerhead world."

Offline, consumers will soon be able to experience Zappos' The_ONES as part of brick-and-mortar pop-ups coming to New York City's Beyond and Bird Brooklyn.

Image Credit: Zappos