The Sweety Loft Pop-Up Takes Inspiration from Sushi Conveyors

 - Jan 16, 2018
References: loft.co.jp & japantrends
There are many places that people can visit to pick up chocolates for Valentine's Day, but Loft is hosting a Valentine's Day Sweety Loft pop-up that will make the experience of browsing for confections unforgettable.

The centerpiece of the limited-time Sweety Loft pop-up in Tokyo, Japan, will be a 15-meter conveyor belt, which takes inspiration from the way that sushi is sometimes served in restaurants, allowing patrons to easily pick the items they'd like to eat. The chocolate conveyor is set to be loaded with a variety of products, including some designer bean-to-bar products.

To further entice those with a sweet tooth to visit the unique retail location, Loft will also be hosting a series of demonstrations on weekends with patissiers and chefs.