Being able to look at oneself in a fitting room mirror is an important part of the process of buying clothes that helps consumers to visualize how their lives might be enhanced with a particular product. Over the past few years, there have been many futuristic fitting room concepts unveiled, along with high-tech try-on services and smart retail mirrors—but Amazon is now looking ahead by reinventing the humble fitting room mirror.
Amazon recently won a patent for a digital mirror that uses augmented reality to help shoppers see themselves in different settings. The patent describes a display placed behind a mirror, so that various images may be created to better set the scene for the try-on of garments of different styles. For instance, the blended reality mirror could show a sunny scene to show off summer apparel and accessories in their best light.