Thanks to a recently launched initiative, McDonald's recycling will be the new norm for the fast food giant. This shift to recyclable packaging hopes to replace all current packaging by 2025 with renewable, recycled and certified sources. While this change will take time, McDonald's is confident that its collaboration with local governments and environmental groups will allow for the easy transition to products that create a smaller ecological impact.
This initiative is sure to attract customers back to the golden arches and can possibly hook younger eco-focused customers. There seems to be a real interest in McDonald's to bring in this demographic, as the company has found that 80% of Millennials have never had its signature burger.
Aside from roping in younger customers, McDonald's recycling initiative could save the company millions of dollars. When McDonald's first launched its waste reduction program almost 30 years ago, it found that it saved and estimated $6 million a year.