The importance of networking in business is usually not understated, however it can be a daunting task -- particularly for Millennials just starting out in their careers. The app Shapr was created to alleviate some of the stress associated with networking, by pairing subscribers with like-minded individuals with the same goals.
Using a platform that is similar in format to Tinder – an app that many Millennials are familiar with – Shapr connects users by allowing them to tag interests, their location, and their professional experience. It suggests 10 to 15 profiles a day, which users can swipe "yes" or "no" on anonymously, and then speak to the people they match with.
Shapr encourages networking professionals to meet up in person, and connect over their mutual interests and professional goals.
Key Themes Behind This Trend
- Millennial-friendly Networking
- Developing networking platforms that cater to the preferences and familiarity of Millennials can disrupt the traditional networking landscape.
- Interest-based Matchmaking
- Creating platforms that match users based on shared interests can provide more targeted networking opportunities and enhance the effectiveness of networking efforts.
- Simplified Networking
- Streamlining the networking process by providing a simple and user-friendly interface can attract more Millennials to actively participate in networking activities.
Where This Applies
- Technology
- Developing innovative networking apps can disrupt the technology industry and provide new opportunities for social networking platforms.
- Professional Services
- Integrating networking apps into the professional services industry can revolutionize the way professionals connect and foster business relationships.
- Human Resources
- Incorporating networking apps into HR practices can optimize employee engagement and create opportunities for collaboration and mentorship within organizations.
