After its establishment, Care/Of successfully disrupted the wellness industry by offering customizable, individualized and aesthetically pleasing vitamin deliveries for a contemporary consumer. Now, the direct-to-consumer wellness brand is taking this one step further through gamifying the process of taking vitamins with an engaging smart phone app. The eponymous app enables a consumer to track their progress, and earn rewards for taking their vitamins daily. Consumers who consecutively track their daily process will earn points, which can be exchanged for some real world rewards, like free or discounted rates, in addition to other perks.
This tool is both handy and rewarding, offering the consumer an app that effectively gamifies the mundane process of taking one's daily vitamins.