This banking startup is narrowing in specifically on smartphone users in their aim of making banking seem cool. Created and directed by Angelo d'Alessandro, buddybank is a new venture within Italian bank UniCredit. It endeavors not just to make banking more convenient or easy to use on the go, but to also make it more fun.
buddybank exists as a mobile app with a personal concierge service. The banking startup will provide three main products: personal loans, current accounts and credit and debit cards. The service recently launched in Italy with plans to expand to other markets later on.
TechCrunch describes buddybank as having the potential to be a millennial dream: "It's a 21st century re-imagination of what a bank should do for its customers in the era of smartphones."