The Little Stories Shop is Whimsical with Color and Arched Doorways

 - Jan 31, 2018
References: weareclap & dezeen
The Little Stories shop, a children's shoe store in Valencia, has a simplistic interior with interactive structural components and color schemes. Paired with an outdoor playground and a surrounding red picket fence, the Little Stories shop's interior elements are geared toward a brand identity that is inspired by the carefree nature of children. Studio Clap's retail design project was based on three distinct main components: "games, simplicity and adaptability."

The overall white ambiance is playfully interrupted by pops of primary colors. From yellow curtains and blue overhead detailing to product displays and game-enhancing floor paint, "every detail is designed to encourage imagination and play," as studio designer Angela Montagud describes. Through smart retail design, the Little Stories shop creates an immersive indoor playground for kids and a calm retail experience for the accompanying adult.