The Johnnie Walker skill for Amazon Alexa is available to adult consumers who are of the legal drinking age, including whiskey connoisseurs and those who simply want to learn more about the brand and its products.
By saying "Alexa, open Johnnie Walker," consumers are able to initiate an experience with the smart voice assistant. With the Amazon Alexa skill, users are able to make the most of four kinds of experiences: choosing a label, buying a bottle, engaging in a guided tasting or expanding their knowledge with Whisky 101.
With the Choose a Label option, consumers are able to discover different blends for themselves or others based on personal preferences. Alexa helps to answer questions on flavor and price, as well as offer recommendations for appropriate cocktails. To make a purchase, users may use the Buy a Bottle option and receive guidance on locating the nearest store or arranging a delivery.