Companies often release the most attention-grabbing and memorable ads during the Super Bowl, but this year, Tostitos is engaging with consumers through offering personalized ads in a campaign entitled 'Super Bowl Ads for All.'
Simply inputting the host's name, party location and starting time prompts the device to generate a custom video invitation that's comprised of hundreds of different combinations. Each ad features typical Super Bowl tropes, including talking babies, adorable puppies or a charming narrator. According to Pat O’Toole, the senior director of marketing "“The Super Bowl is one of the biggest times of year when friends and family get together, so our idea was to enhance that experience for fans as much as possible.”
The ads were intended to serve as invitations for Super Bowl viewing parties, making for the perfect memorable experience to share with families and friends.