Pepsi's 2021 Super Bowl ad will be on of its biggest yet, as the beverage brand serves as the official sponsor for this year's game. The Super Bowl is one of the biggest days of the year for advertisers, with most opting to put their best foot forward to engage the millions of viewers. With all the hype surrounding the ads, plenty of consumers tune into the event just to see what brands have put together.
Leveraging this excitement, Pepsi is utilizing the Halftime show to rollout a national campaign. According to the brand, the event, which The Weekend is headlining, will begin with a 60 ad spot, followed by an unforgettable show. Pepsi is releasing merchandise with a QR code to boost engagement and excitement beforehand.
Image Credit: Pepsi
Why This Trend Is Growing
- Drink-sponsored Sports Events
- Opportunity for other beverage brands to sponsor big sports events to gain visibility and reach new audiences.
- QR Code Marketing
- Marketers can leverage QR codes to create interactive experiences for consumers and boost engagement.
- Event-specific Merchandise
- Merchandise created specifically for events can boost brand awareness and keep the brand top of mind among consumers.
Industries Being Reshaped
- Beverage Industry
- Beverage companies can sponsor big sports events and create branded merchandise to boost visibility and reach new audiences.
- Marketing Industry
- Marketers can leverage QR codes to create interactive experiences for consumers and boost engagement across various industries.
- Sporting Event Industry
- Sports event organizers can partner with beverage companies and other sponsors to create memorable experiences for attendees and generate additional revenue from merchandise sales.
