The Super Bowl is one of the biggest days of the year for advertisers, and while commercials both during and leading up to the game tend to be the main focus, in-store grocery campaigns are established to encourage impulse purchases. A perfect example of this can be seen at The Fresh Market, a North Carolina-based grocer that's getting creative to push the sale of avocados leading up to The Super Bowl.
According to Dennis Payne, the senior produce category manager, the SuperBowl is the biggest day for avocado sales, prompting the grocery store to offer an immersive POS display that allows consumers to sample in-store private labels. This, according to the brand, encourages consumers to impulsively purchase the pre-made guacamole, as its the perfect treat to enjoy during the big game.
Image credit: Brian Dey