Cheetos created a Super Bowl ad in order to launch a new product, named 'Cheetos Popcorn.' The new ad is titled 'It's a Cheetos Thing,' and a teaser was released to the brand's social media. The ad sample features MC Hammer sitting at a piano, however, he is unable to play due to Cheetos dust on his fingers. The rapper then utters the phrase, 'Can't touch this.'
The brand's decision to run an ad over the Super Bowl is significant, as the company has not done so since 2009. The new ad taps into both humor and nostalgia, and it could connect with viewers. Additionally, advertising Cheetos Popcorn over the Super Bowl will ensure the ad is seen by large numbers of people.
Image Credit: Cheetos