The artist and creative director Michèle Lamy has launched an interactive experience entitled 'Lamyland,' which is inviting consumers to try out the artist's line of active wear and boxing equipment, from the convenience of an in-store boxing ring.
Located at Selfridges London on Oxford Street, this exciting brand launch welcomes consumers to gear up, and take part in some of the scheduled boxing workshops. This series promotes Lamy's entire collection, which, in addition to active wear, consists of memorabilia, jewelry, fragrances and art. To add to the excitement, this line will also feature special edition collaborations with brands like Versace and Everlast.
Lamyland's open-to-all training schedule will launch next month, and for now, shoppers are welcome to browse the exciting in-store collection.