'Hazel' is a Smart Assistant from HGTV on Facebook Messenger

 - Jan 19, 2018
References: adweek
Design consultations can be expensive, but HGTV is now making the process of looking for inspiration and getting expert advice easy with its all-new decorating assistant for Facebook Messenger.

The smart decorating assistant named Hazel is a chatbot that can offer a variety of decorating tips based on popular styles of the moment, specific rooms or even a few keywords of one's choosing. For future reference, users may save galleries of the ideas they have found, as well as opt to receive daily tips and design inspiration from Hazel.

Additionally, Hazel helps consumers to find shows on HGTV for even more inspiration, as well as additional information on HGTV’s sweepstakes like the HGTV Dream Home giveaway.