For Valentine's Day this year, online dating service Match will be helping women to find a date in an unusual way—through sharing the essence of a prospective partner's scent.
'Eau mon Garcon,' or Eau.M.G for short, gives women the chance to smell six bottled scents that have reportedly been "created from the natural odors of male Match members." Each perfume sample was created with the aid of Parisian laboratory Caracter, which uses technology to pick up the essence of a person’s worn clothing.
For a limited time leading up to Valentine's Day, women will be able to read a male's Match profile on the box of each perfume and take away the scent if they so desire. Interested women will have the chance to connect with the Match users by starting a three-day free trial of the dating service.
Scent-Driven Matchmaking Campaigns
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