These March 2017 interactive trends feature an interesting array of marketing campaigns that aim to involve consumers in new and exciting ways.
One campaign that especially stands out comes from Vans, which is holding a 'Custom Culture' program that challenges high school students throughout the United States to create their own artful designs. The winner of the contest will receive a prize of $75,000 USD, which goes towards the art program in the school they attend. In addition, students who send in their designs will have their work featured on the brand's Instagram page, and the top 50 entries will have their submissions voted on by the public.
Also spotlighted is the wedding-focused fitness pop-up that was run by Healthspan, a UK-based vitamin and health-supplement brand. The pop-up is specifically focused on couples who are looking to shape up in time for their big day, and helps them to create clear goals for themselves within a specific time frame.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
