While there are plenty of young people who would line up around the block for the chance to get free tattoos, Coca-Cola and rapper Professor Green have teamed up to offer the experience exclusively to those over the age of 70.
Aiming to inspire the elderly to try something new late in their lives, Coca-Cola and Professor Green created a pop-up tattoo studio in Shoreditch, London.
At the Cloak & Dagger Studio where the pop-up is being held, those over the age of 70 may choose between getting permanently inked or opting for a temporary version. The special offer may also be enjoyed by any adult over the age of 18—so long as they are accompanied by someone over the age of 70. For the Coca-Cola Tattoo Studio, Professor Green even got his own Nanny Pat involved.
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What Makes This Trend Stand Out
- Elderly-focused Experiences
- Other businesses can follow Coca-Cola and Professor Green offering unique experiences for older demographic groups.
- Temporary Tattoos
- Temporary tattoos can be offered as an option to many age groups to attract more customers.
- Pop-up Stores and Studios
- Creating pop-up studios can attract different types of customers and boost brand awareness.
Sectors Adopting This
- Beverage and Food Industry
- Beverage and Food Industry can introduce special programs for the elderly, providing unique experiences and creating an emotional bond with customers.
- Tattoo Industry
- Tattoo industry can offer temporary tattoos along with permanent ones to cater to a wider demographic audience.
- Retail and Fashion Industry
- Retail and fashion industry can create pop-up stores and studios hosting unique events that can create a buzz on social media and drive traffic to their website.
