While there are plenty of young people who would line up around the block for the chance to get free tattoos, Coca-Cola and rapper Professor Green have teamed up to offer the experience exclusively to those over the age of 70.
Aiming to inspire the elderly to try something new late in their lives, Coca-Cola and Professor Green created a pop-up tattoo studio in Shoreditch, London.
At the Cloak & Dagger Studio where the pop-up is being held, those over the age of 70 may choose between getting permanently inked or opting for a temporary version. The special offer may also be enjoyed by any adult over the age of 18—so long as they are accompanied by someone over the age of 70. For the Coca-Cola Tattoo Studio, Professor Green even got his own Nanny Pat involved.
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