Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,842 inspiring examples.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,558 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,558 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,223 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,842 cutting edge ideas.

Nostalgic VR Advertisments

Pepsi VR is a Pop-Up Marketing Booth at the Super Bowl LII

— February 5, 2018 — Marketing
The Pepsi VR campaign looks to place viewers inside two iconic Pepsi Super Bowl ads. The featured commercials in the VR experience will include Cindy Crawford's iconic 1992 ad and Jeff Gordon's 1998 race track commercial. While viewers will not be able to see the original ads in VR, they will be able to visit the iconic sets through the VR headset. This VR experience will be set up by Pepsi in a pop-up location near the US Bank Stadium in Minneapolis. Fans can also experience the VR campaign at home with the use of a VR headset. This ad does further the nostalgia-driven campaign Pepsi seems to be running at Super Bowl LII.

This Pepsi campaign is being done in partnership with Google Zoo. Google Zoo is the creative think tank of the technological innovator, and seeks to help brands think more creatively by using Google platforms and technology. This partnership between the brands is quite beneficial for both, as Pepsi will have access to innovative marketing and Google Zoo will gain more data on the use of VR for marketing experiences.
Trend Themes
1. Nostalgic VR Advertisements - Opportunity to create immersive virtual reality experiences that tap into nostalgia to engage consumers.
Industry Implications
1. Marketing and Advertising - Innovative ways to use VR technology in marketing campaigns and create memorable experiences for consumers.
2. Technology - Utilizing virtual reality to enhance brand engagement and gather valuable data on consumer behavior.
3. Beverage and Food - Exploring interactive and immersive VR experiences as a unique marketing strategy to attract and engage customers.
4.8
Score
Popularity
Activity
Freshness