For those who have not yet found a romantic date for Valentine's day this year and are still hopeful and looking, Domino's launched the 'Dom Juan' bot on the popular dating app Tinder in the UK.
The bot encourages users to swipe right so that it may send pickup lines their way that may be used on other members of the platform that they have matched up with. Of course, the chat lines are all pizza-centric, with Dom Juan offering up openers like: "I pepper-only have eyes for you," and "you've stolen a pizza my heart."
Domino's Pizza UK calls Dom Juan "the ultimate wingbot," and should the cheesy, pizza-themed openers work, one can hope to take their date to a pizza parlour over their shared love of the food.
What Makes This Trend Stand Out
- Pizza-themed Chatbots
- Domino's 'Dom Juan' bot on Tinder provides pizza-themed pickup lines.
- Brand Integration on Dating Apps
- Brands can integrate with dating apps to market products innovative ways.
- Food-based Pickup Lines
- Incorporating food-based puns and innuendos in marketing copy can be a successful strategy.
Sectors Adopting This
- Fast Food and Quick Service Restaurants
- Fast food and quick-service restaurants like Domino's can benefit from integrating with dating apps.
- Marketing and Advertising
- Marketing and advertising agencies can capitalize on the trend of brand integration on dating apps.
- Online Dating
- Dating apps like Tinder can explore new revenue streams by partnering with brands for unique experiences.
