These March 2018 romance trends cover a wide range of apps, promotions, and themed products that are centered around intimate relationships, or at least the idea of them.
With Valentine's Day just behind us, many of these ideas focus on the romantic Saint's celebration, such as the 'Dom Juan' promotion on Tinder that was created in partnership with Domino's pizza. The promotion references the idea that Valentine's Day often leads to singletons feeling lonely, and encourages them to swipe right on other users who have a love for the cheesy meal.
Also featured is the 'Love Better' store, which was created by the One Love Foundation. The campaign and the store brought awareness to the prevalence of abusive relationships, and showed some of the warning signs that someone might be in one. To do so, the foundation turned common unhealthy behaviors into Valentine's Day gifts, offering items such as the 'Mood Swing Bear,' the 'GPS Tracker Pendant,' and the 'One Piece of Chocolate Advice.'
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
