To help singles connect this Valentine's Day, fast food restaurant chain Leon will be hosting a speed dating event for the first time. The event for singles between the ages of 25 to 35 includes drinks and refreshments, with the speed dating itself structured into two rounds where each date lasts just four minutes each.
The event at the LEON Ludgate, or "Lovegate" branch aims to connect people "who have no plans this Valentine’s and are up for a bit of fun." In the case that a pair finds their true love, Leon is also prepared to offer a free wedding service at Ludgate.
Across the food industry, a number of brands are looking to become a part of a consumer's life for more than just mealtime by offering everything from matchmaking events and wedding services to gift registries.