On the development of Bonds Cucumber, OurCreative challenged itself to answer: "How could future soft drinks appeal to a healthier Millennial audience?" For Valentine's Day this year, it developed a conceptual packaging design that enhances the beverage with romantic notes of rose petals and juniper.
The limited-edition Bonds Cucumber, Rose and Juniper bottle at first seems to be one that embraces popular holiday motifs and color schemes. However, as OurCreative describes the product as a "soft drink to die for," it is apparent that a skull shape has been worked into the design of the glass bottle.
With this unexpected element, the sophisticated soft drink has the potential to position itself as a drink for the adventurous consumer who defies convention.
What's Driving This Trend
- Romantic Soft Drinks
- Innovative soft drink brands are exploring ways to appeal to a healthier millennial audience by creating romantic and unique flavors that challenge convention.
- Conceptual Packaging Design
- Brands are experimenting with unique and unconventional packaging designs to stand out on shelves and appeal to adventurous consumers.
- Limited-edition Products
- Companies are tapping into holiday motifs and creating limited-edition products to generate excitement and create a sense of urgency among consumers.
Who This Affects Most
- Beverage Industry
- Soft drink companies can create disruptive innovation by introducing unique and unconventional flavors, as well as exploring new packaging and design options.
- Packaging Industry
- As more companies seek innovative packaging solutions to stand out on shelves, there is an opportunity for disruptive innovation within the packaging industry itself.
- Seasonal Products Industry
- Holiday or limited-edition products can create a sense of urgency and excitement among consumers, presenting it as an opportunity for disruptive innovation for companies across various industries.
