The UK-based Punchy Drinks brand has announced a new range of flavors as well as packaging, which will help to keep the products agile in an ever-increasing marketplace. The new canned cocktails will come in both hard and non-alcoholic versions including Peach, Ginger & Chai, Cucumber, Yuzu & Rosemary and Blood Orange, Bitters & Cardamom, which are mixed with rum, gin and whisky, respectively. The drinks will now be packaged in a plastic-free and highly recyclable can with a paper label to further enhance the eco profile of the brand.
Founder Paddy Cavanagh-Butler spoke on the latest Punchy Drinks innovations saying, "We are hugely excited to share our new brand and flavors as we truly believe there is a real opportunity to capture the fun, enjoyment and sociability of punch while giving people the choice to drink alcohol or not. Our recent success of our crowdfunding, where the target was hit ahead of schedule, confirms the demand and desire for these products. We are offering a new generation of drinkers a new way to drink.”