Valentine's Day pop-ups can range from sweet to goofy to seductive. This year, Paper Work NYC is hovering the line between casual and provocative with its romantically-themed pop-up, titled 'THIS IS FOR YOU' at the Helmut Lang Melrose storefront.
While the campaign photo shoot is extremely sensual and body-positive, boasting some NSFW content, the photographs highlight a Paper Work NYC x Helmut Lang casual T-shirt with an endearing graphic of Cupid. The Valentine's Day pop-up will also make a stage for Sean Maung's photographs. The creative will also be taking live portraits in a themed backdrop. Additionally, the four-day event will also mark a risograph zine release and a limited edition long-sleeve tee.
Photo Credits: Paper Work NYC