'Your Picture/Our Future' is J.W. Anderson's latest project in which he is reaching out to the public to crowdsource a new ad campaign. The idea is to give a spotlight to the new generation of creative people by highlighting upcoming talents and crafting a series of visuals. Anderson stresses that everyone deserves a chance and strives to give the opportunity for young creatives to be noticed. The Your Picture/Our Future campaign seeks out individuals that fall between the 18-30 age range and encourages them to enter online.
To enter, creatives must send in six original images for review by experts of the industry in London. The Your Picture/Our Future campaign will feature both physical and digital ads with print publications too.