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Thomas' Bagels is Using the Popularity of Emojis to Advertise Bagel Day

 - Feb 2, 2018
References: adweek & iosfans
Thomas' Bagels breakfast themed Emojis have been released on in preparation for National Bagel Day. The first run of Emojis feature 30 breakfast-themed characters, including multiple varieties of bagels, English muffins and a myriad of toasts. The branded keyboard also features the Thomas' Bagels logo as well as a logo for the brand's English muffin line Nooks & Crannies. Thomas' Bagels plans on adding 12 more Emojis on National Bagel Day giving users access to pantheon of breakfast-themed images.

Thomas' Bagel breakfast themed Emojis are set to capitalize on the Emoji craze as a form of creative and modern marketing. With over 5 billion Emojis sent per day, these micro images have become one of the most popular forms of communication among Millennials and members of Generation Z. Thomas' Bagel has clearly recognized this movement and seeks to break in on the trend and seeks to use it as a form of user generated advertisement. Thomas' Bagel breakfast Emojis are currently available for free on iOS and Android.