Kellogg's is brightening up breakfast time with Eggoji Homestyle Waffles, which feature the same classic, crispy waffles with fun character designs. A box shares a total of six character designs inspired by different expressive emoji faces, some of which are crying with laughter while others have big grins and hearts for eyes.
Arriving just in time for World Emoji Day, the animated waffles are helping to bring happiness beyond households that purchase the product; for each #EggojiNoKidHungry hashtag that's shared on social media, Eggo is helping to provide up to 100 breakfasts to No Kid Hungry.
These new waffles compound on the L'Eggo With Eggo campaign, which is centered around helping parents embrace small wins in the morning.
Key Themes Behind This Trend
- Expressive Food
- Opportunity to create more expressive food products with fun and compelling character designs like with Eggoji Homestyle Waffles
- Social Media Campaign Incentives
- Opportunity to create social media campaigns with incentives like Eggo's #EggojiNoKidHungry hashtag to support good causes while promoting products
- Bringing Fun to Breakfast Time
- Opportunity for food companies to create more exciting and fun breakfast options for consumers like Kellogg's Eggoji Homestyle Waffles
Where This Applies
- Food and Beverage Industry
- Opportunity for the food and beverage industry to adopt more expressive food products and innovative marketing campaigns
- Social Media Industry
- Opportunity for the social media industry to capitalize on social media campaigns with incentives to support good causes while promoting products
- Children's Products Industry
- Opportunity for the children's products industry to create more fun and exciting products that align with popular cultural trends like expressive emojis
