In order to help consumers with the process of selecting a wine to purchase, discount supermarket chain Lidl launched a "winebot" on Facebook Messenger by the name of 'Margot.'
As much as it is satisfying to be spoiled for choice in a supermarket when it comes to the sheer number of products stocked, it can be overwhelming at times—Margot has the potential to simplify the process by serving as a virtual shopper and product consultant.
To begin interacting with Margot, shoppers have three choices: searching for a food pairing, finding a wine or taking a quiz. When it comes to selecting a wine that may pair well with a certain kind of food, users are able to use food emojis to describe what they're looking for. Additionally, searches may be conducted by country, region, grape, color, price and more.