In order to help consumers with the process of selecting a wine to purchase, discount supermarket chain Lidl launched a "winebot" on Facebook Messenger by the name of 'Margot.'
As much as it is satisfying to be spoiled for choice in a supermarket when it comes to the sheer number of products stocked, it can be overwhelming at times—Margot has the potential to simplify the process by serving as a virtual shopper and product consultant.
To begin interacting with Margot, shoppers have three choices: searching for a food pairing, finding a wine or taking a quiz. When it comes to selecting a wine that may pair well with a certain kind of food, users are able to use food emojis to describe what they're looking for. Additionally, searches may be conducted by country, region, grape, color, price and more.
Virtual Supermarket Sommeliers
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