Just two months into the new year, Benefit Cosmetics announced that it has delivered "the biggest beauty innovation of the year"—along with a mascara campaign to match.
For the launch of its all-new BADgal BANG! mascara, Benefit Cosmetics is setting up a silver spacecraft pop-up staffed by intergalactic pink astronauts who encourage people to try the brand's new product.
The space-themed pop-up just launched at the Bluewater Shopping Centre in Kent and will soon travel to Manchester and Cardiff to give consumers the chance to get a first-hand experience of the mascara made with aero particles. Aero particles make up some of the lightest known raw materials and are commonly used for the making of everything from spaceships and satellites to spacesuits.
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