Even though the technology does exist since the 1950’s, marketers have now started using lenticular printing as a communication tool. The newest application is applying this effect directly to packaging to help explain what’s inside and tell a story.
It both grabs attention and communicates a message. An animation can be a powerful method to achieve both of those goals. Animation via lenticular print creates a unique opportunity for the packaging to explain a message or even demonstrate the functionality a product.
To the eyes of most people, lenticular images have often been collectible and are always seen as something worth keeping. Also, taking that value and adding it to packaging creates a signal that what is inside must be special and valuable.