Although Valentine's Day is associated with purchasing jewelry for someone special, Tiffany & Co. is approaching the February holiday with an unexpected campaign that helps consumers to personalize digital Valentine's Day tattoos.
On 'The Tiffany Tattoo Shop,' users are able to select a base tattoo design, including ones shaped like diamonds, perfume bottles, the brand's iconic blue gift box and more. After this step, there are customizations that can be made to the tattoo's colors and background, as well as the text that is integrated into the design.
Once a Valentine's Day tattoo has been customized to one's liking, the finished design may be shared via email or social media with the #BelieveInLove hashtag. Alongside the tattoo designs, the iconic jewelry brand also shows off a few of its best gift ideas for the occasion.