TechCrunch recently reported that Amazon is testing its own QR code style. The matrix barcode variation has been dubbed SmileCodes, likely due to the distinctive smile-like curvature visible in the center of the code. This logo-like icon will distinguish Amazon QR codes from other brands.
For the past few weeks, Amazon has been trialling SmileCodes in Europe with Amazon Lockers and pop-up shops. The e-commerce company will start using the new QR code style in American magazines next month (Seventeen and Cosmopolitan). Greg Kumparak also theorizes the SmileCodes experiment will continue with Amazon boxes.
The consumer engagement tool is a way for brands to interact with mobile users. Usually seen in print ads, QR codes could be expanding in new ways.
Branded QR Code Variations
More Stats +/-
Futuristic Furniture Stores
Personal Airport Security Reservations
Medical Delivery Drones
Multi-Screen Play Experiences
Digital ID Apps
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Amazon Has Been Trialling Its Own QR Code Style Called SmileCodes
- By: Alyson WyersJan 31, 2018