Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Budweiser Emergency Water Program Celebrated Its Accomplisments

 - Feb 19, 2018
References: thedieline
Unknown to many consumers, the Budweiser emergency water program has been operating for several decades, having recently celebrated its 30th anniversary. The program, which ships cans of clean water around the world to help those experiencing natural disasters, celebrated its anniversary with a Super Bowl Commercial.

The commercial featured a cover of Stand By You sung by Skylar Grey, who promised that some of the proceeds from the song would go towards the American Red Cross. The ad did receive some criticism, as many viewers thought it would have been better to donate the millions of dollars spent on the ad towards the Budweiser emergency water program, or others like it. Nonetheless, the ad did a good job at spreading awareness for the initiative.