Unknown to many consumers, the Budweiser emergency water program has been operating for several decades, having recently celebrated its 30th anniversary. The program, which ships cans of clean water around the world to help those experiencing natural disasters, celebrated its anniversary with a Super Bowl Commercial.
The commercial featured a cover of Stand By You sung by Skylar Grey, who promised that some of the proceeds from the song would go towards the American Red Cross. The ad did receive some criticism, as many viewers thought it would have been better to donate the millions of dollars spent on the ad towards the Budweiser emergency water program, or others like it. Nonetheless, the ad did a good job at spreading awareness for the initiative.
The Budweiser Emergency Water Program Celebrated Its Accomplisments
1. Water Relief Initiatives - There is a disruptive innovation opportunity in creating new and improved programs for shipping clean water to areas affected by natural disasters.
2. Cause-related Marketing - Brands can capitalize on consumer interest in social causes by connecting their product or service to a charitable initiative, as shown by Budweiser's Super Bowl Commercial.
3. Awareness Campaigns - There is a need for innovative and attention-grabbing advertising campaigns that raise awareness for important issues and initiatives, such as the Budweiser emergency water program.
1. Beverage - The beverage industry has an opportunity to create more sustainable and socially responsible products, like Budweiser's emergency water cans.
2. Non-profit - Non-profit organizations can explore partnerships with companies to leverage their brand reach and resources, as seen in the collaboration between Budweiser and the American Red Cross.
3. Advertising - The advertising industry can play a crucial role in spreading awareness for various initiatives and helping brands connect with socially conscious consumers.