The COVID-19 pandemic has changed the way most industries currently function, including animal shelters who have been impacted by the virus. To encourage its fans to either adopt or foster a dog, Busch is offering a 3-month supply of Busch beer to anyone helping the Midwest Animal Rescue & Services (MARS) nonprofit. MARS is a shelter that has been dedicated to placing animals in homes across the nation for 14 years. In addition to the beer incentive, the company is also making a $25,000 contribution to MARS.
The dog fostering campaign comes at a perfect time, when most citizens are practicing physical distancing and self-isolation, looking for a new, four-legged friend to pass the time with.
Image Credit: Busch
Key Themes Behind This Trend
- COVID-19 Pandemic Impact on Animal Shelters
- Opportunity for shelters and brands to collaborate on creative adoption and fostering campaigns.
- Incentive-based Adoption and Fostering Programs
- Potential for companies to offer innovative incentives to encourage pet adoption and fostering.
- Rise of Pet Companionship During Social Distancing
- Brands can leverage the increasing demand for pets as companions during isolation to promote adoption and fostering initiatives.
Where This Applies
- Animal Shelters
- Opportunity for shelters to partner with brands on innovative campaigns to boost pet adoption and fostering rates.
- Beverage Industry
- Brands in the beverage industry can explore unique partnerships with animal shelters to promote adoption initiatives using incentives.
- Marketing and Advertising
- Marketing agencies and advertisers can create compelling campaigns and messaging around pet adoption and fostering programs to raise awareness and encourage involvement.
