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Pandemic-Prompted Social Good Ads

Budweiser Revamped its Iconic 'Whassup Bud' Ad Amid COVID-19

— April 29, 2020 — Social Good
During the new social distancing era, Budweiser is reminding fans to check in on loved ones and family with its revamped "Whatssup Bud' commercial. The brand launched the campaign after a YouGov insight revealed one in five Brits are living along during lockdown.

The campaign features the original cast with re-recorded audio — ensuring the commercials follows the government's lockdown measures. It shows four friends in different households on the phone greeting each other with the iconic "Whassup Bud" line the brand used in its 1999 commercial. At the end of the video, one friend heartwarmingly asked the others if they are actually alright during the quarantine.

The Whassup Bud campaign reminds viewers of the importance of connection during these challenging times with the slogan, 'Buds Support Buds; Check In On Yours.'

Image Credit: Budweiser
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