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Complimentary Vacuum Campaigns

The Samsung Adoption Package Gifts New Adoptive Pet Owners

— February 14, 2018 — Marketing
The 'Samsung Adoption Package' is a new campaign that promotes the Anti-Tangle vacuum, which features technology that prevents clogs from hair and fur. As many pet owners know, cleaning up the house can be a challenge, particularly if a dog or a cat is prone to frequent shedding.

In partnership with the leading pet shelter Let Animals Live, Samsung will be providing a complimentary vacuum cleaner with anti-tangle technology to new adoptive pet parents. As part of the campaign, lovable companions like Churchill, Tamra, Carmel, Cara, Aliya and Nitzan will hopefully find their forever homes. As part of the initiative, it's noted that: "people will also be forewarned that if they're in it just for the free vacuum, they'd be cheaper off buying it as adopting an animal and having it vaccinated is an expensive process."
Trend Themes
1. Anti-tangle Vacuum Technology - Developing innovative vacuum technology that prevents clogs from hair and fur offers disruption in the cleaning industry.
2. Complimentary Campaigns for New Pet Owners - Implementing campaigns that offer complimentary products or services to new adoptive pet owners creates disruption and builds brand loyalty in the pet industry.
3. Partnerships with Animal Shelters - Forming partnerships with animal shelters to promote adoption, while also providing complimentary products, presents disruptive opportunities to increase brand awareness and social responsibility.
Industry Implications
1. Cleaning - Developing new vacuum technology to address specific cleaning challenges creates disruptive innovation opportunities in the cleaning industry.
2. Pet - Implementing unique campaigns and providing complimentary products or services to new pet owners presents disruptive opportunities in the pet industry.
3. Technology - Forming partnerships and using technology to enhance brand awareness and social responsibility provides disruptive opportunities in the technology industry.
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