Musicbed, an accessible music licensing platform, recently launched a hyper-targeted campaign in the hopes of catching the eyes of its ideal customers—artists, filmmakers and more. Although there are many people in creative professions that would benefit from the service Musicbed offers, the platform decided to call out specific individuals with its latest campaign.
The out-of-home advertising campaign calls out specific people, like Gerry Graf of independent creative agency Barton F. Graf, with messaging like: "Don't read this if you're not Gerry Graf, this is only for him."
A number of brands are now turning to hyper-targeted ad campaigns as a means of cutting through the noise and speaking to their "dream customers" directly; some even going as far as to leverage collected user data to remark on an individual's habits or preferences.
Image Credit: Musicbed