Dunkin', the popular American fast-food chain formerly known as Dunkin' Donuts, recently launched a new audio ad that dramatically increased consumer engagement. The new campaign dynamically matched ad content with the content users were listening to in real-time. The tool, called the Sympaphonic Ads tool, was developed by AI Music and created to "automatically adjusts the background audio of marketing messages to fit with different music genres."
The aim of using the audio ads was to "cut down on production times for campaigns while delivering a less intrusive listening experience to consumers."
Personalization is an important factor for ads as content becomes more diverse and many users face an overload of ads. This distinction will make brands like Dunkin' stand out from competitors.
Image Credit: Juja Han / Unsplash