Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Amy Deanna is a Part of Covergirl's Diverse Campaign

 - Feb 23, 2018
References: covergirl & popsugar
To promote its new 'truBLEND Foundation' line, CoverGirl worked with model Amy Deanna, who has a skin condition that affects the pigment in her skin, making the inclusion a first for the popular beauty brand.

In a short ad, Deanna is shown applying different shades over her skin, making sure to use lighter shades for the areas that have less pigment, and darker shades for those that have more. With this, CoverGirl communicates the importance of accepting your own unique beauty, and working to enhance it rather than to hide it.

Deanna explained her desire to work with the brand by stating, "Vitiligo awareness is something that is very important to me. Being given a platform to do so means so much."

Image Credit: Popsugar / Instagram @CoverGirl @amy.deanna