GLAMAZON Beauty, created by celebrity makeup artist and top Wilhelmina model Kim Baker is a brand that makes high-quality cosmetics with ingredients that are plant-based, vegan and non-toxic. With products for the eyes, lips, brows and beyond, the brand makes it easy for women to feel their best and most confident. Lightweight and buildable, the products are designed for women on the go and they provide the opposite effect of heavy-feeling products that cover up natural features.
Thanks to the color cosmetics brands' "Your Perfect Face" system, there's a step-by-step guide that helps customers create their perfect look in less than eight minutes with products like the Mystical Veil 2-IN-1 Primer, Second Skin Foundation Stick and more.
Key Themes Behind This Trend
- Lightweight Multicultural Cosmetics
- Disruptive innovation opportunity: explore new plant-based ingredients that offer a weightless application and match a broad range of skin tones, from fair to dark.
- Non-toxic Makeup
- Disruptive innovation opportunity: develop new, vegan and natural ingredients that offer increased performance and are free of harmful chemicals, fragrances and toxins.
- Makeup for Women on the Go
- Disruptive innovation opportunity: create new beauty routines that allow women to get ready in no time by providing a range of multipurpose products that are easy to apply.
Where This Applies
- Cosmetics and Personal Care
- Disruptive innovation opportunity: focus on creating new plant-based, vegan, and non-toxic ingredients to respond to increased consumer demand for safe, clean, and sustainable products.
- Fashion Modeling and Beauty
- Disruptive innovation opportunity: partner with makeup artists and beauty influencers to create new beauty trends that cater to different skin tones, types and lifestyles.
- E-commerce and Subscription Services
- Disruptive innovation opportunity: use technology to personalize product recommendations and develop new subscription services that make it easier for women to discover and try new products.
