Personal care brand Unilever recently announced its plan to change its the brand name of its skincare line 'Fair & Lovely.' The decision came after the brand reconsidered the name's promotion of negative stereotypes of dark skin tones. In addition, the brand will remove references to "whitening" or "lightening" on the products.
Sunny Jain, President of Beauty & Personal Care at Unilever, said: "We are fully committed to having a global portfolio of skin care brands that is inclusive and cares for all skin tones, celebrating greater diversity of beauty. We recognize that the use of the words 'fair', 'white' and 'light' suggest a singular ideal of beauty that we don't think is right, and we want to address this."
Image Credit: Shutterstock, Unilever