This Gillette ad features the San Francisco 49ers' football player Solomon Thomas, and his father Chris.
The ad shows Thomas watching a video of his father, as his father talks about how proud he is of his son – not only for his professional accomplishments, but for the compassionate person he's become. A particularly touching quote in the ad is when Chris states "some people wait their whole life to see their favorite player play, I raised mine." After watching the video, Solomon and Chris meet and hug, while the Gillette ad states "your big days are dad's big days, from first shave to first game."
The commercial is part of a series that features other professional athletes as well, including O.J Howard and his father Kareem, and Marshon Lattimore and his father Marland.
What's Driving This Trend
- Emotional Advertising
- Businesses in various industries can leverage emotional advertising to create memorable campaigns.
- Celebrity-parent Partnerships
- Brands can collaborate with celebrities and their parents to increase their brand value and credibility.
- Nostalgia Marketing
- Companies can tap into consumers' sense of nostalgia to promote their products or services effectively.
Who This Affects Most
- Consumer Packaged Goods
- CPG companies can use emotional advertising to connect with their customers and drive brand loyalty.
- Sports Apparel
- Sports apparel brands can collaborate with athletes and their families to create compelling and authentic marketing campaigns.
- Entertainment
- Entertainment companies can use nostalgia marketing to appeal to consumers' desire for simpler times and relatable content.
