The popularity of hard cider drinks is increasing across the United States as consumers seek out a different libation to casually enjoy, which is seeing brands respond with new products like the Crispin Cider Company 'Crispin Rosé.'
Crafted from a blend of apple and pear juices, the cider is infused with hibiscus and rose petals to help the libation attain the premium pink color that it highlights. The gluten-free drink has been created by the MillerCoors-owned brand in response to the rise of rosé wines and ciders as consumers shift away from mainstream beers towards more artisanal libations.
The Crispin Cider Company 'Crispin Rosé' was explained by VP of Brand Marketing at MillerCoors, Ashley Selman, when she said, "We know there’s a high correlation between wine and cider drinkers, and with the introduction of Crispin Rosé, we believe we’re bringing the best of both worlds to this group. Crispin Rosé combines the beautiful appearance of rosé with the crispness, refreshment and shareable nature of a cider."