Heineken UK-owned Inch’s Cider has debuted two new products just ahead of the entertaining season that each respond to consumer demand for authentic libations. The products include Inch's Cloudy and Inch's 0.0, which are each craft with 100% British apples and come in 440ml cans with price points ranging from £4 to £4.75. Inch's Cloudy features a a naturally cloudy cider that's crisp, refreshing and light, while Inch's 0.0 comes as the first dealcoholized cider in the UK in response to increasing calls for low and no-alcohol drinks.
Cider Brand Director at Heineken UK Rachel Holms spoke on the new products from Inch’s Cider saying, "We’re confident these new additions will drive further growth in the category while reinforcing Inch’s reputation as a fresh, modern cider brand – encouraging existing Inch’s fans to explore new tastes, and providing a credible option for those who are looking to moderate their alcohol consumption.”
Why This Trend Is Growing
- Alcohol-free Beverage Growth
- With the introduction of Inch's 0.0, the alcohol-free cider category in the UK highlights the evolving consumer preference for low and no-alcohol drink options.
- Premiumization of Cider
- The debut of Inch's Cloudy, crafted with 100% British apples, demonstrates a trend towards premium, authentic ingredients in cider production.
- Sustainable Sourcing in Beverages
- Inch's Cider's use of local British apples underscores a trend towards sustainability and local sourcing within the beverage industry.
Industries Being Reshaped
- Alcoholic Beverage Industry
- Inch's Cider's new offerings indicate a shift towards lighter, more authentic alcoholic beverages in response to evolving consumer tastes.
- Non-alcoholic Beverage Industry
- The introduction of Inch's 0.0 highlights the expanding scope for innovative non-alcoholic drinks catering to the moderation alcohol trend.
- Sustainable Agriculture
- By utilizing 100% British apples, Inch's Cider emphasizes a growing demand for sustainably sourced agricultural products in beverage manufacturing.
