2 Towns Ciderhouse has teamed up with the famous Pink Lady brand of applies to launch 'The Baddie,' a delicious hard cider that aims to celebrate the strength, courage and skill of women.
Created with the use of Pink Lady applies as well as ingredients such as rose, jasmine, chamomile and hibiscus, this hard cider is magnificently refreshing and deftly manages to bring together cider-making expertise with the inimitable taste of one of the world's most famous apple cultivars.
“The Baddie sits in balance at the juncture of boldness and subtlety, with the inclusion of sharp and delicate botanicals,” said Lucy Bauer, lead cider maker for the brew. “Refreshingly tart, yet luscious, Pink Lady apples make the perfect foundation for an elegant cider infused with a bouquet of intentionally selected floral botanicals.”
A portion of proceeds from sales of this hard cider will be directed to the non-profit Pink Boots Society, which supports women working in the fermentation industry.
Image Credit: 2 Towns Ciderhouse / Pink Lady Apples
Why This Trend Is Growing
- Botanical Hard Ciders
- The rising trend of adding botanicals to hard ciders creates an opportunity for innovative flavor combinations.
- Supporting Women in Fermentation
- The Pink Boots Society partnership with 2 Towns Ciderhouse highlights an opportunity for businesses to create more inclusivity and support for women in the fermentation industry.
- Craft Cider Innovation
- The release of 'The Baddie' by 2 Towns Ciderhouse showcases the opportunity for craft cider makers to create unique and refreshing flavor combinations.
Industries Being Reshaped
- Craft Cider Industry
- The craft cider industry can continue to innovate with unique flavor combinations and partnerships to stand out in a competitive market.
- Fermentation Industry
- Incorporating more diversity, equity, and inclusion in the fermentation industry through supporting groups like the Pink Boots Society creates an opportunity for growth and innovation.
- Botanical Beverage Industry
- The addition of botanicals to craft ciders opens the door for the botanical beverage industry to create and market unique and refreshing drinks.
