Oregon-based 2 Towns Ciderhouse has launched the latest and greatest iteration of its hugely venerated 'The Bad Apple' in the form of an imperial cider that comes in at a more than robust 12.5% ABV (alcohol by volume). The new 'Super Bad Apple' pays tribute to the top-selling single-serve craft cider in the U.S. whilst increasing the ABV, well and truly expanding the horizons of what is possible with ciders.
The brew itself is said to be inspired by the craft beer industry, which has helped beer drinks develop an affinity with imperial beverages with high ABVs. As far as its flavor is concerned, the 'Super Bad Apple' imperial cider puts forth the fresh-pressed apple notes of its predecessor along with an added sweet hint.
Image Credit: 2 Towns Ciderhouse
Key Themes Behind This Trend
- High-abv Ciders
- The success of the 'Super Bad Apple' imperial cider demonstrates a growing trend towards high-alcohol ciders.
- Imperial Beverages
- The rising popularity of imperial ciders highlights an emerging trend towards high-alcohol versions of traditionally low-alcohol beverages.
- Craft Cider
- Craft cidermakers are experimenting with high-ABV versions of their flagship products to cater to consumers' evolving taste preferences.
Where This Applies
- Craft Beer
- The inspiration for the 'Super Bad Apple' imperial cider from the craft beer industry presents opportunities for cross-industry collaboration and innovation.
- Alcohol Production
- The success of high-alcohol ciders presents opportunities for innovation and market growth within the broader alcohol production industry.
- Beverage Retail
- As consumer demand for high-alcohol ciders increases, there is an opportunity for retailers to capitalize on this trend by curating and promoting a wider variety of these products.
