This Amnesty International Ad Shows the Trials of Refugees

 - Jan 31, 2018
References: youtube & adweek
A new hypnotic refugee commercial by Amnesty International in the Netherlands hopes to show viewers the pain and strife suffered by refugees. The five-minute ad features five test subjects set in an empty warehouse. From there, a hypnotherapist proceeds to place them in a hypnotic state, and walks them through the horrific details of a young woman escaping Syria. While in the hypnotic state, the subjects cower underneath chairs, shiver in imaginary frigid temperatures and scream for help. The ad closes with the subjects meeting the woman who lived through the entire experience and several subjects ask if they can hug her.

While the authenticity of this hypnotic refugee commercial may be questioned, the powerful message it pushes remains the same. The intense commercial remains incredibly poignant and shows the actual terrors suffered by refugees. The reactions and actions of the subjects merely serve as an aid to underline the message expressed in the advertisement. Amnesty International hopes that this ad will sway the minds of those who reject refugees and hopes that its focus on experience will push this powerful message.